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Privacy Policy

Last updated: December 30, 2024

You deserve to be aware of how your personal data is used. Moreover, data protection laws give you certain rights over your personal data, no matter when or where it is being processed. This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing.

This Privacy Policy is meant to be read together with our Terms of Service, which you can find at https://www.silverbee.ai/terms. In general, we recommend that you routinely review this privacy notice and your preferences on our site.

The Basics: Who We Are, Our Role, and Definitions

Who We Are

Silverbee AI Inc. ("Silverbee AI", "we" or "us") offers a technology that uses AI and data analytics for marketing. You can contact us at info@silverbee.ai.

Our Role: Controller and Processor

Certain data protection laws, including the laws in the EU and in Israel, differentiate between a party that determines why and how personal data is processed (called a "controller" or an equivalent) and a party that processes personal data solely on the controller's behalf and according to the controller's instructions (called a "processor" or an equivalent).

Certain data protection laws, including the laws in the EU and in Israel, provide that processing of personal data needs to have a legal basis. This could mean that you have consented to our processing of your data, we perform a contract with you, the processing is necessary to fulfill our legal obligations, or a company has a legitimate business interest to process your personal data. Where we are a controller, we only collect and process data where we have established a legal basis. Below you can find more details about specific legal bases.

Personal Data We Collect as a Controller, How We Use It, and Why

Below is a description of the types of personal data we collect, how we use it, and the reason why we consider each use lawful. You have no legal obligation to provide us with personal data, but if you don't provide us with certain information, we may not be able to provide you with the associated services. When you use our services, we may collect the following types of data about you:

Contact and Registration Information

When you leave your email information on our website for us to contact you or when you create an account to access our platform, we collect your contact details. To create an account, you will be asked to provide your name and email address. If you access our site using a third-party login service (such as Google), we also receive personal data about you from that service.

How We Use this Data: We use this information to respond to your messages, provide you with information about our products and services, allow you to access our platform, save your preferences, protect the security of our site, prevent fraud, and address any issues that arise. If you consent, we also use your contact details to send you informational newsletters or marketing materials about our products and services.

Legal Basis: We process this personal data based on the performance of a contract with you, specifically our Terms. When we process your registration data to maintain our site, including to prevent fraud, protect the security of and/or address issues with our site, we do so on the basis of our legitimate interest to maintain our assets.

Payment Data

If you make a purchase through the site or mobile application, we receive information related to such purchase. Note that credit card or other payment details are collected by a third-party payment processor and not by us. In some cases (for example if you request a refund) we may ask you to provide us information such as your billing information (name, transaction ID, last 4 digits of the credit card associated with the account, billing date, etc.), email address, login name, and if needed, information that verifies your identity, in accordance with applicable law.

How We Use this Data: We use this data to enable you to purchase our products and services.

Legal Basis: Processing this personal data is necessary for the performance of our contract with you.

Cookies and Online Identifiers

We use cookies and similar technologies (such as local storage, pixels, and SDKs) to recognize you, customize your experience, provide advertisements, and analyze our traffic. We also allow our business partners, such as Google, to use these tracking technologies on our services, or engage others to track your behavior on our behalf. See below for more about Cookies and Similar Technologies.

How We Use this Data: We use this information for essential site operations, to enhance your experience, for analytics purposes, and to enable us and our third-party partners to present advertisements related to our products and services.

Legal Basis: When the information collected through cookies is not considered personal data, no legal basis is required. When the information collected through cookies is personal data, the legal basis is consent, or processing is necessary to serve our or a third party's legitimate interests.

Log and Device Information

When you visit our site, we automatically receive information from your browser or mobile device, including your IP address or unique device identifier, cookies, browser type and language, mobile device type, and referring website (if applicable). This information is logged and stored on our servers.

How We Use this Data: We use this information to operate our site, improve your browsing experience, and improve the site. We also use this information for security and fraud prevention purposes and to analyze and understand how the site and mobile app are being used.

Legal Basis: Our legitimate interest in operating, analyzing and improving our site and protecting the security of our platform and of our users and our platform.

Communications

If you contact us by email, live chat or other means, we will have a record of your contact details and any data included in your communication.

How We Use this Data: We use this information to respond to your inquiries and provide customer service.

Legal Basis: We process such data as necessary to perform the contract we have with you (such as when you are our customer and request assistance) or based on our legitimate interests to provide such assistance in good faith, foster user engagement and establish a supportive community.

AI-Generated Content and Conversations

When you use our AI-powered services, you may provide input through conversational interfaces, and in response, receive AI-generated output. We may collect and process both your inputs and the AI-generated outputs (collectively, "Conversations").

How We Use this Data: We use Conversations to provide, maintain, develop, and improve our Services; comply with applicable law; enforce our terms and policies; and keep our Services safe.

Legal Basis: We process Conversations based on the performance of a contract with you and our legitimate interest in improving our AI models and services.

Personal Data We Collect as a Processor

As part of our provision of the services to our users, we also process certain personal data about our users' end users and or about visitors to such end users' sites. In that case, we serve as a processor and the relevant user serves as the controller, as we process that data on its behalf and according to its instructions.

If you are a user of our services, you are to inform your end users about our data processing activities and direct them to this Privacy Policy for complete information about how their personal data is handled.

If you are an end user of one of our users, note that we may process personal data about you that includes your browser type, geo-location, language, network speed, operating system, whether you are a new or returning visitor, social networks connection, URL from which you are referred, whether you have an ad blocker, pages viewed per session, average session duration and frequency. This information is collected through the web browser. The fingerprint technology we use assigns a unique identifier generated using the abovementioned data collected from individual devices. A user may also instruct us to connect the information we collect with other personal data it may have about you and/or with additional personal data collected by us about you, including personal data that may be collected through a different one of the customer's sites or domains. We may share this data with the relevant user.

Sharing the Personal Data We Collect

We share your personal data as follows:

Customers

If you are an end user visiting a customer's site, we share personal data collected from you with the customer. If you are a user of our services, we share your personal data with our customers to allow them to provide you with services.

Service Providers and Sub-Processors

We share your personal data with our service providers, such as hosting and computing platforms, analytics and marketing platforms, communication platforms, payment processors, and business support providers. We require that our service providers only use your personal data as necessary to provide their services. A list of our service providers is available at the end of this Privacy Policy.

Corporate Transactions and Affiliated Businesses

We may share your personal data with our affiliates, which include our parent and sister companies. We may share your personal data if we enter into a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of some or all of our assets. Any party that acquires our assets as part of such a transaction may continue to use your personal data in accordance with the terms of this Privacy Policy.

We reserve the right to share your personal data: (i) if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, or enforceable governmental request; to enforce or apply our rights, property or safety (including the enforcement of the Terms and this Privacy Notice) or those of a third party; (ii) if required by law or court order; or (iii) as is necessary to comply with any legal and/or regulatory obligations, such as audit requirements.

International Transfer

Silverbee AI HQ is located in Israel. Data is collected online and processed and stored on servers located in Ohio, United States. Depending on the nature of the services and integrations, certain processing activities may also occur in Israel. Also, some of our service providers and additional controllers are located in countries other than your own.

When we transfer your personal data internationally, we will only do so safely and securely and in accordance with applicable law, and this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

If you are located in the EU, when we share your personal data with third parties based outside of the European Economic Area ("EEA"), we will ensure that they sign agreements requiring them to comply with applicable law, implement appropriate technical and organizational security measures, and protect your data protection rights. We will implement the following safeguards:

  • When we transfer your personal data to Israel or the UK, we rely on adequacy decisions issued by the European Commission confirming that those countries provide an adequate level of data protection.
  • Where we transfer your personal data to other countries, we (i) implement appropriate technical and organizational security measures to protect the data and (ii) use Standard Contractual Clauses approved by the European Commission to ensure your personal data receives protection equivalent to that in the EEA.

Please contact us at info@silverbee.ai if you would like further information on the specific mechanism used by us when transferring your personal data out of the EEA.

To the extent permitted by applicable law, you consent to this Privacy Policy constitutes consent to such cross-border transfers in accordance with the safeguards described above.

Security

The security of your personal data is our highest priority. We work hard to make sure that your personal data will be held securely and that it will not be shared or lost accidentally. However, it is impossible to guarantee absolute security. The security of your data also depends on the security of the devices you use and the way in which you protect your user IDs and passwords.

For more information on the technical measures, we employ to protect your personal data, visit our Security and Trust page.

Your Rights - How to Control Our Use of Your Personal Data

Depending on which laws apply, you have certain legal rights over your data. Below is some general information about rights that may apply to you, but we recommend checking the law or consulting with a lawyer to understand what applies in your specific case. To exercise your rights, please contact us at info@silverbee.ai. If you want to exercise your rights regarding your personal data held by other controllers, you can contact the applicable controller directly. We may ask for reasonable evidence to verify your identity before we can comply with any request.

Right of Access

You may have a right to know what personal data we collect about you, and to receive a copy of such data. We may charge you with a reasonable fee to provide you with this information, if permitted by law. If we are unable to provide you with all the information you request, we will do our best to explain why. See Article 13 of the Israeli Protection of Privacy Law, 5741-1981 (the "Privacy Law"), and its regulations, or Article 15 of the GDPR for more details, if your personal data is subject to GDPR.

Right to Correct Personal Data

You have the right to request that we update, complete, correct or delete inaccurate, incomplete, or outdated Personal Data, as well as the right to object to the processing of inaccurate Personal Data. See Article 14 of the Privacy Law, or Article 16 of the GDPR for more details, if your personal data is subject to GDPR.

Deletion of Personal Data ("Right to Be Forgotten")

If you are located in the EU, you may have the right to request that we delete your personal data. Note that we cannot restore information once it has been deleted. Even after you ask us to delete your personal data, we may be allowed to keep certain data for specific purposes under applicable law. See Article 17 of the GDPR for more details, if your personal data is subject to GDPR.

Right to Object to Processing

You may have the right to object to the processing of your personal data. If you exercise this right, we must stop processing your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing is for the establishment, exercise or defense of legal claims.

Right to Restrict Processing

You may have the right to restrict the processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or object to the processing.

Data Portability

You may have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

Where we process your personal data based on your consent, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal.

Right to Lodge a Complaint

You have the right to lodge a complaint with the data protection authority in your jurisdiction. If you are located in the EU, contact details for EU data protection authorities can be found at https://edpb.europa.eu/about-edpb/board/members_en. If you are located in Israel, you can contact the Israeli Privacy Protection Authority. Please note that by contacting us at info@silverbee.ai, we are processing your personal data, though we ask that as a courtesy you please attempt to resolve any issues with us first.

Data Retention

We retain your personal data as long as necessary to facilitate the use of our services, meet with contractual obligations, laws and regulations and subject to our retention policies, User's "right to be forgotten" and this Privacy Policy.

When deciding how long to store personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized access, the purposes for which the personal data was collected, as well as applicable legal requirements.

We do retain user data obtained through Google Workspace APIs for the purpose of developing, improving, or training generalized AI and/or machine learning models.

Please note that we may delete information from our systems without notifying you first. Retention by any of our service providers or subcontractors may vary in accordance with each business's retention policy.

In some circumstances, we may store your personal data even after we're finished using it if required to do so by law (e.g., to fulfill tax or audit requirements), or to keep accurate records of our interactions in case there is a prospect of litigation relating to your personal data. In such cases, we will maintain the same security measures as described above.

Please contact us at info@silverbee.ai if you would like details about the retention periods for each type of personal data we process.

Cookies, Fingerprints and Similar Technologies

What are Cookies?

Cookies are small text files that are placed on your device by websites you visit. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies set by the website operator are called "first-party cookies." Cookies set by parties other than the website operator are called "third-party cookies."

We use cookies and similar technologies for essential site operations, to enhance your experience, for analytics purposes, and to enable us and our third-party partners to present advertisements related to our products and services. We also use fingerprinting technology, which analyzes browser and device characteristics to create a unique identifier for your device.

Managing Cookies and Advertising Preferences

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. You can also manage advertising preferences through industry opt-out tools and platforms.

Please note that opting out does not mean you will no longer see ads. It means that the ads you see will be less personalized. Also, note that if you opt out using these mechanisms, your opt-out will be specific to the web browser, device, or mobile application from which you opt out, so you may need to opt out separately on each device. Adjusting your preferences does not mean you will no longer receive ads, it only means the ads that you do see can be less relevant to your interests.

Children

Our Services are not intended for use by children under the age of 18 ("Child" or "Children"). We do not knowingly collect personal data from Children. In the event that you become aware that a Child has registered without parental permission, please advise us immediately.

Changes to the Privacy Notice

We may update this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business. We will place any updates on this webpage. Please come back to this page every now and then to make sure you are familiar with the latest version.

Contact Us

If you have any questions about this Privacy Policy, please contact us by email: info@silverbee.ai

List of Service Providers

We work with the following service providers and sub-processors to deliver our services:

  • Cloud Hosting: Amazon Web Services (AWS), Google Cloud Platform
  • Analytics: Google Analytics, Mixpanel
  • Communication: SendGrid, Twilio
  • Payment Processing: Stripe
  • Customer Support: Zendesk, Intercom
  • AI and Machine Learning: OpenAI, Anthropic

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